Why Intersekt?

A decision to rebrand is always a tough one for any company. In an attempt to refresh your brand's public perception, you can create a gap between your good reputation and the perception of something new.

Frank had operated as Vanbetlehem Architect for more than two decades and enjoyed the benefits of a thriving practice: great clients, regular referrals, solid relationships with contractors and vendors, and of course, all of the wonderful building projects that we have been involved with over that time.

However, when Scott joined the practice, the resulting growth and transformation were incredible.

It became clear that we were becoming so much more than we had been before.

So why change?

Over the past seven years, our company has transitioned from an architectural firm with a custom home focus and a single principal to a consulting partnership focusing on architectural design, construction management and brand maintenance.

This change of focus has resulted in increased engagement with commercial and foodservice brands. It has required a commitment to consulting and managing projects from growing Canadian companies and US firms actively expanding their brand across Canada.

This transition has required an aggressive approach to staffing, implementing BIM technology for design and management, increased national licencing investments, improved studio space and ongoing training.

We identified how fulfilling the custom residential projects were and their importance to our history during this evolution. We have included a business model that will allow us to provide that kind of service with a more selective approach towards our most discerning clients.

We initially asked ourselves, “why change?” As we moved forward to serve our clients, we realized we had already changed everything but our company name!

STUDIO INTERSEKT

noun  stu·dio \?stü-d?-(?)?, ?styü-\

1:  the working place of a painter, sculptor, or photographer

2:  a place for the study of an art

verb  in·ter·sect \?in-t?r-?sekt\

1:  to meet and cross at a point <lines intersecting at right angles>

2:  to share a common area:  overlap <where morality and self-interest intersect>

STUDIO

We decided it was more appropriate to refer to the new company as a studio because of the connotations of art and the insinuation of a place for learning and practicing design. We are grooming a large, talented staff and committed to providing them with the tools and training to empower them to do their best design work as part of our team.

INTERSEKT

An intersection is where two lines come together or overlap.

We see intersections in architecture all the time, but we also see their importance in relationships. We see the clarity of design when our proposed solution intersects with the vision of the client. When we are working in collaboration as a member of a design team, we see the highest engagement level occur at the points when our design intersects with our engineering and construction partners.

Quite frankly, we believe that it is at those points of intersection where fascinating things happen on any project.

Many things have changed, but what is the same?

The brand looks different; the size of our organization and our building has all changed. But all of these changes were built on the rock-solid foundation of what came before.

Our goals and values are still the same.

Studio Intersekt is committed to great design that serves the purpose of a specific project.

Our clients still applaud us for our integrity and for fulfilling our commitments.

We have developed our organization to be accountable at every level.

Our capabilities have been enhanced by the technology and new designers on our team. Our leadership group has tremendous talent and experience that guides our approach to design and project management.

Studio Intersekt has the experience and humility to be a leader when necessary or a role player in a collaborative design environment if necessary.

In other words, at Studio Intersekt, we are committed to the highest level of professionalism, and it is apparent in the way we do business.